How IT drives growth in Retail

80% of consumers consider their customer experience to be as important as the products and services on offer when making a purchasing decision. Advances in technology and the proliferation of social media empower customers resulting in zig-zag patterns across multiple channels, from initial research to final purchases.

Our client was an international retailer that wanted a more advanced forecasting solution to analyze this journey and improve the shopping experience of its customers. They also needed to understand supply chain and product distribution to track store-level demand in real time to keep top-selling items in stock, cut costs, centralize controls, and reduce waste.

Inrika is a team of professionals with significant retail projects in New Jersey. We provide brand competitiveness by specializing in cutting-edge big data prediction that forecasts consumer demand for each store by combining location, product, and customer data depending on the day and time of the week.

Big data analytics enables customers to target consumers with personalized products by gaining insight into customer habits based on past purchases, search histories, social media posts and views. It also provides the ability to forecast the next major retail event and manufacture new products based on current market trends.

Since large amounts of customer data was not centrally organized for marketing analytics, we were able to develop a data warehouse of multiple source systems that link customer information together with a powerful platform for managing personalized communications.

In-app recommendations successfully improved customer interactions resulting in custom dash boards, real-time insight and leading to 93% increase in profit, and a 115% increase in ROI

Testimonial

We partnered with Inrika to upgrade our entire customer data infrastructure to create a sophisticated, centralized data solution with a hybrid cloud and local backup solution. Being a fairly large operation, they implemented the new system efficiently, on time and within budget.

With a depth of talent and experience, they also take ownership of the projects and takes time to fully understand the scope of the project. We were able to take advantage of the benefits of virtualization, including scalability and flexibility.